01 / Lead Generation
Leads you pay for only once they are real.
A list is not a pipeline, and a lead you cannot reach is not a lead. We dial, qualify and hand over sellers who are actually motivated, and you are billed per qualified lead, not per seat.
- Built for
- Real estate investors and wholesalers who need motivated sellers on the phone
- The number we own
- Pay per qualified lead
What you get
How the engagement runs.
- Agents recruited and trained on your buy box, not a general pool
- Property, timeline and asking price confirmed on the call
- Every lead re-confirmed by a separate verification team before it counts
- Rejected leads returned with the reason, not silently dropped
- Written into your CRM in the format your team already uses
A list is not a pipeline
The data is not the hard part.
Anyone can buy a list. Skip-traced owner records, absentee landlord exports, probate filings, tax-delinquent rolls: the data business has been commoditised, and a wholesaler with a card can have fifty thousand rows by lunchtime. That is why a list is not what separates the investors who close from the ones who do not.
What separates them is what happens on the fourth call to a number that did not answer the first three times, and whether the person who finally picks up gets asked the questions that decide whether there is a deal here. That work is slow, repetitive and unglamorous, and it is the reason most in-house lead generation quietly dies: a closer who is good at closing will not spend six hours a day dialing, and should not.
So the job we are hired for is not the list. It is the dialing, the qualifying, and the discipline to reject the leads that will waste your closer's afternoon.
How a lead becomes a lead
Five steps, and a rejection at any of them.
A record enters the floor as a row of data and leaves as a lead only if it survives every step below. Most do not, and that is the point: you are billed for the ones that do.
- The dial
- A dedicated agent, trained on your offer and your market, works the record on a cadence your team agrees to rather than a single attempt that gets marked dead.
- The qualifying questions
- Property, timeline and asking price confirmed on the call, along with whatever else your buy box needs: condition, occupancy, liens, why they are selling now. Written down as the seller says it, not paraphrased into something tidier.
- The second voice
- A separate verification team calls back and re-confirms the detail before the lead counts. A lead that cannot be re-confirmed does not reach you and is not billed, which is the check that makes the pricing model safe for you to buy.
- The handover
- Written into your CRM in the format your team already uses, with the recording attached, so the closer opens a record rather than a riddle.
- The rejection
- Leads you reject come back to us with the reason. The reason goes into the next week of training and into the scoring, which is how the definition sharpens instead of drifting.
Before launch
What we agree before a single dial.
The argument about whether a lead was qualified is the argument that ends outsourcing relationships. It is avoidable, and the way to avoid it is to have the argument once, in writing, before launch.
- The buy box
- Property types, price bands, condition, geography. The narrower it is, the fewer leads you get and the more of them your closer wants.
- The disqualifiers
- The conditions that end a call. Listed with an agent, unrealistic on price, wrong market, not the decision maker. Named up front so nobody is billed for a lead that was never going to work.
- The definition
- What has to be true for a lead to count, written into the agreement rather than left to judgement. This is the line the verification team checks against.
- The handover format
- Which CRM, which fields, which pipeline stage, and who gets the notification. Agreed before launch so the first lead lands where your team is already looking.
- The scripts
- Approved by your compliance team before anyone dials, and not changed without them. Every call is recorded, and flagged interactions are escalated the same day with the recording attached.
What it costs
Per qualified lead. Not per seat, not per hour.
You pay for leads that meet the definition you signed. There is no setup fee, no seat fee, and nothing billed during recruiting and training, which means the cost of building your team sits with us until the team produces.
The rate per lead is agreed before launch. It moves with how strict your definition is, which market you are working, and how much volume you need in a month: a tight buy box in a competitive metro costs more per lead than a broad one, because the floor dials longer to find each one. We quote it once we have seen your criteria, on the first call, not from a price list.
There is no minimum commitment. If it does not work, wind it down with notice. You will have paid for the leads you accepted and nothing for the infrastructure behind them.
The first thirty days
Live in three to ten days, calibrated in the first two weeks.
Recruiting against your customer profile and training on your offer run in parallel, which is what makes three to ten days from signed terms possible rather than optimistic. Team size moves that number more than anything else.
Then a soft launch at reduced volume while scoring calibrates. Every call is recorded, transcribed and scored by our AI QA system on compliance, objection handling and close attempts, and a five-person QA team calibrates those scores against what your closers actually say about the leads. The first two weeks are where the definition on paper meets the sellers on the phone, and where both get adjusted.
After that you get a daily report against one number, and a floor you are welcome to visit. Sit behind your agents, join a standup, listen to live calls. It is the fastest way to know what you are buying.
Questions
What counts as a qualified lead?
You define it with us before launch. For real estate, a motivated seller with the property, timeline and asking price confirmed. It is written into the agreement so there is no argument later.
What happens to a lead we reject?
It comes back to us with your reason, and you are not billed for it. The reason feeds the next week of training and the QA scoring, so the definition sharpens rather than drifting. A pattern of rejections is a briefing problem on our side, and we treat it as ours to fix.
How fast can a lead generation team be live?
Three to ten days from signed terms, depending on team size. Recruiting against your customer profile and training on your offer run in parallel, then a soft launch at reduced volume while scoring calibrates.
Are the agents dedicated to us?
Yes. The team and its coordinator work one client. No shared pods, no blended queues, nobody dialing for a competitor on the next shift.
How is lead quality kept up after launch?
Every call is recorded, transcribed and scored by our AI QA system on compliance, objection handling and close attempts. A five-person QA team calibrates the scores and reports daily. Every lead is re-confirmed by a second voice before you are billed for it.
How do you handle compliance on outbound calls?
Scripts are approved by your compliance team before launch and are not changed without them. Every call is recorded and scored, and flagged interactions are escalated the same day with the recording attached.
What do you need from us to start?
The offer, your buy box and disqualifiers, CRM access for tracking, and compliance sign-off on the scripts. Recruiting, training, management, QA, verification and reporting are ours.
What if it does not work?
Wind it down with notice. There is no minimum commitment. You will have paid nothing for the seats, and we will have carried the cost of building the team.